Retail Week, May 2005 - INNER BEAUTY
As well as bringing together the best bits of its store formats, Boots' new store on London's Oxford Street has a warmer feel than the traditional health and beauty offer. John Ryan reports.
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RED April 2004 - PROFILE - Boots Alchemist
Dana Armstrong brings a high level of experience - and an even higher level of energy - to her new role as a store development director at Boots, says Johnny Tucker.
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Design Week, February 2004 - NEWS
Boots takes IRD for its interiors
Boots the chemist has appointed Inspired Retail Development to take responsibility for the chain's store formats.
IRD's founder and managing director Dana Armstrong, previously design and development director for ASDA, will take a consultant's role as store development director at Boots, with a focus on destination, convenience and community-led concepts.

RealBusiness, December 2000 - 50 to watch in 2001
Dana Armstrong, InspireRD
The name stands for Inspired Retail Design. That gives all the clues. Dana Armstrong is probably the only designer to sit on the board of a major FTSE company - at Asda - where she came up with the market hall design for the giant retailer's superstore. Today at Yorkshire-based inspireRD, Armstrong is plotting to indoctrinate Britain's corporates with design thinking. "The only joy you feel when you buy a house or a car is when you actually get your hands on the thing," she observes. "The actual 'retail' experience is usually miserable. There are too many inefficient retailing experiences out there - such as banking." Hear, hear.

Insider, September 1998 - 42 under 42
Dana Armstrong - Armstrong joins a coterie of young guns in the ASDA stable of rising executives. She is responsible for the look and feel of ASDA stores and plays a crucial role in keeping the punters happy. In particular she was responsible for designing, building and opening the market hall store concept for the group. It will be interesting to see what else she can bring to ASDA as it struggles to maintain its profile in an increasingly competitive world.