Dana has extensive marketing, innovation and brand development experience and her career includes Board positions with two of the country’s leading retailers – ASDA and Boots the Chemist. She founded inspireRD in 2000 since when it has assisted retailers globally to develop and enhance their customer proposition and brand communication, to deliver increased sales and profits. She is dynamic and tenacious with excellent influencing, communication and interpersonal skills; she has a ‘can do’ attitude, high energy levels and a passion to succeed - all of which is combined with the ability to think strategically and to translate thought and energy into action.