The Brief:

• What should the offer and service level be for a small department store?



• Define the range, the adjacencies and look & feel with minimal capital and revenue expenditure.

The Results:

• Research found that customers found the store more inspiring and easier to shop.



• Space mix between fashion and hard goods was
  re-balanced, increasing fashion by 14%.



• Fashion sales up 40%, outperforming
  its peer group 23%.



• ‘Famous For’ areas:
  Kids: sales increased 48%
  Baby: sales up 84%, outperforming
  its peer group by 80%.