Brief:
To maximise the retail potential of the fast growing bike and
scooter markets and to reduce the seasonality of sales.

Approach:
Cross functional team assembled which reviewed global trends
against the existing customer base to identify new markets and
opportunities.

Results:

• The review found that the majority of bike riders also pursue active
  sports, such as skiing and mountain biking. This highlighted a
  potential market of £700 million - equal to the total bike sector!
  The range review identified over £1,000,000 of potential
  increased sales per store.
• The staff were identified as a critical element in the successful
  delivery of this concept. A profile and process to identify and
  reward the staff was developed.