The Brief:

• Develop an Australian retail proposition that connects the store team and customers in an innovative yet familiar retail environment which builds long-term trust and loyalty.



• Fundamentally shift consumer perceptions of the fresh food shopping experience within a supermarket, thus negating the reasons to shop elsewhere.

The Results:

• Sales increased by 40%.



• Fish counter sales exceeded $59,000 in week 1.



• New ‘focus areas’ of confectionery and papershop sales up 50% against control group.



• Health & Beauty sales up 29% against control group.