The Brief:

• Improve the instore navigation to support the strategic goal of ‘GET IN, GET IT,GET OUT’.



• Stores lack High Street impact.



• Customers have trouble finding departments and products, which is exacerbated by the frequency of layout changes.



• Define the Customer Journey to provide an easy shopping experience and enable customers to purchase all the items they came in for.

The Results:

• Customer and RNIB qualitative and quantitive research was positive.



• Won ‘Best In-Store Communication’ award from Retail Interiors.



• Departmental and Category signage are on a magnetic system for flexibility.



• Capital costs were reduced by between 40% and 90% of the existing specification.