The Brief:

• Review customers attitudes to ASDA as the ‘campaigning/challenger’ brand’ now it was owned by the largest retailer in the world.



• Review the handwriting of the stores to make them easy to navigate with clear displays and pricing.



• Review all creative departments to set guidelines for all future proposals.

The Results:

• Wal * Mart offered an unmatchable advantage, bringing the best of the USA to Britain. Lower prices, great choice and outstanding service in the easiest stores to shop.



• A simple, clear, bold approach was developed for all instore communication.



• Busy, Buzzy & Fun - friendly greeters, sampling and demonstrations, big events, great colleague interaction from an empowered store team.