Dream

• Review trends and fashions globally.
• Create customer propositions.
  
  
  

Plan

• Write briefs which ensure that project goals can be realised.
• Executing design commercially; target costing of capital and revenue expenditure.
• Write creative briefs that ensure the scope of the project is clear.
  
  
  

Implement

• Act as ‘proposition project manager’.
• Run the selection process for the creative team, ensuring clear understanding of what is to be delivered.
• Advise on suppliers and materials.
  
  
  

Review

• Review propositions to determine potential capital and revenue savings and consistency of implementation.
• Refine and enhance the proposition to ensure that all areas are working to their maximum potential.